Immediately word of our launch was out people started discussing the name of the shop, with many amusing connections being made, all of which are wrong but do make us smile. So, for anyone wondering on our choosing of the name The Tuppenny, this is why.
It all started with some gin, as so many good stories do (or should do) and a small amount of historical knowledge and research. In Victorian England, there were essentially two types of gin to choose from, penny gin, and tuppenny gin. Penny gin was cheap, in plentiful supply, and pretty awful. This was the rough old bathtub concoctions that became nicknamed “mother’s ruin”.
Tuppenny gin was a much more refined, premium product. The tuppenny prefix consequently found itself attached to many products that had a two or more, tiered pricing structure to reflect the quality of the product. The tuppenny stuff was always top drawer, the good stuff. And so the term “Tuppenny” filtered into into the common vernacular, as a way of reference to a top end something or other. “As your mother’s coming over, I didn’t scrimp on the bread flour, I got the tuppenny stuff!”
Everything The Tuppenny sells, would be considered the tuppenny stuff.
This also led us on to our logo and colour scheme. The first stamp issued by the newly founded Royal Mail was the well known penny black. This was fine for letters, but what if you wanted to send a parcel? The Royal Mail issued the Tuppenny Blue. A higher class of stamp and the inspiration for our logo.